Heart of Dallas is a new nonprofit organization that hosts sports and entertainment events benefiting Dallas charities.
By staging “must-attend” sports and entertainment programming, Heart of Dallas hopes to raise community consciousness of compelling causes and to inspire Dallas millennials to become the next generation of influencers and philanthropists.
Its launch event is the Heart of Dallas Bowl presented by PlainsCapital Bank on Jan. 1 at Cotton Bowl Stadium. Net profits from the inaugural event will benefit charities serving the homeless population in Dallas.
The 2013 lineup also includes an international soccer tournament,The Dr Pepper Dallas Cup; a fall concert series downtown; and a fall football game — the Heart of Dallas Classic — in conjunction with opening weekend of the State Fair of Texas®. Army and Louisiana Tech will faceoff on Sept. 28 at Cotton Bowl Stadium, and the Fair will honor the armed forces that day.